How to Host a Virtual Fundraiser
Fundraising events for 2020 and beyond have all been canceled, postponed indefinitely, or taken virtual. It’s practically impossible to get people together right now, but the need for donations and fundraising has definitely not disappeared. It’s what keeps your mission going. You need to make this event happen, but how do you go virtual with no experience? Will virtual even work for the type of event you had planned? Will attendees participate and donate? How will sponsorships work? As experts in the fundraising events industry, we understand the severity of this sudden change and we’re here to help with a comprehensive instruction manual and checklist of everything you’ll need to make your first virtual event a major success.
What is a Virtual Fundraiser?
A virtual fundraiser is any activity you do online to raise money. It’s as simple as that. However, to take it a step further, it’s also a live fundraiser hosted online. That means you are taking what would have been in person and moving it online. Generally this is done using Zoom or some other platform where you have a host, speakers, and everything but the food and drink (although some people have found ways to do this too!).
Should you go virtual?
Before this year, hosts might have chosen to take their events virtual to save money or to offer attendees something that wasn’t possible in person. In 2020, the primary reason for going virtual is, of course, COVID-19. The events and fundraising industries have taken massive hits, putting nonprofits and event coordinators into a frenzy to figure out how to adapt their events and crucial fundraising efforts to a socially-distanced society. As we count our blessings this year, we’re grateful that we live in the Age of the Internet. Thanks to our hyperconnected culture and advanced software, we’ve been able to take our events digital and achieve the same level of attendee engagement as before.
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